Digital Marketing Assistant Manager

Job Description

  • Responsible for the overall digital marketing aspects of the company including developing strategies to create interest, awareness and recognition.

  • Manage the development and execution of digital marketing programs, including SEO/SEM, online advertising campaigns and copywriting.

  • Responsible for the Company’s branding and driving digital strategies to increase market awareness by observing the market trends and competitors.

  • Plan, manage and optimize advertising budget across all digital platforms of the company.

  • Develop and manage contents of all the company social media platforms.

  • Able to assist and respond to customer request, feedback on all digital platforms.

  • Plan, builds and maintains the company’s digital presence and optimizes the content in all social media platforms like (Facebook, Instagram, YouTube, Twitter, TikTok etc.) especially in advertising/branding and digital marketing.

  • To do your own shooting for photos and videos for content creation.

  • Prepare and present accurate reports on marketing campaign’s overall performance and insights.

  • Stay up to date on new/emerging digital tools and platforms, digital marketing trends and new technologies.

  • Collaborate with agencies, key online leaders(KOL) and influencers for advertisement purposes.

  • Oversee and/or improve the existing house brand product development.

  • Any other ad hoc task assigned by the Management.




Requirements

  • Candidates must possess at least a Diploma, Bachelor's Degree in Marketing, Advertising/Media, Mass Communications, Business Studies/Management, or equivalent.

  • Minimum 5 years experience in digital marketing preferably in FMCG or any related industry.

  • Able to communicate both orally and writing inMandarin, Bahasa Malaysia, and English.

  • Preferably non-Muslim as need to handle advertisement for non-halal products.

  • Required Skill(s): Online Marketing, Sales & Communication, Performance Marketing skill set.

  • Good knowledge in web analytics and reporting tools such as Google Analytics.

  • Able to work independently under minimum supervision.

  • Possess own transport & willing to travel if required.

  • Able to work on weekends and public holidays if needed.